Word on the street was that Amazon was cloaking and I believe that this is the reason their site went down. Conspiracy? Maybe, but I'm sure Google said fix it or it will cost you. Taking down the site for 2 hours is a smaller price to pay than 6 months getting kicked out of the index.
Our calculations based on their most recent SEC filing indicate that their loss per hour was $2M (2 hour outage = $4M!). Market cap loss that day was approximately $125 million. Ouch. Holy smokes, that sucks.
Read the full article here:
http://www.internetretailer.com/dailyNews.asp?id=26718
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